Watch for Copy-Cat Content
If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Keep your descriptions under 150characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites).
Why long keyphrases?
There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding.
Use Hashtags (Wisely) and Categorize Your Boards
When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. How do site changes effect SEO? Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important.
Using Traffic Estimation Tools
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: " You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place.
Watch for Copy-Cat Content
The semantic analysis of a link’s value does go deeper than just the anchor text Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.
Use Google’s features and follow guidelines to avoid penalties
There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Guest articlesare a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). While external links that pointto your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site.